Marketing & Budgets
Approved marketing budgets against actual expenditure, by financial year and quarter.
Approved budget
₹33.67 Cr₹33,66,83,000
12 categories · Jul–Sep 2026
Actual spend
₹36.72 Cr₹36,71,83,922
109% of budget
Over budget
−₹3.05 Cr−₹3,05,00,922
Budget − actual
Addition CMD
₹1.43 Cr₹1,43,00,551
Total spend ₹38,14,84,473
| Category | Budget | Actual | Balance | Share of spend | Utilisation | Status |
|---|---|---|---|---|---|---|
| ₹3,91,00,000 | ₹2,49,25,850 | ₹1,41,74,150 | 6.8% | 64% | Within budget | |
| ₹2,54,00,000 | ₹3,69,08,870 | −₹1,15,08,870 | 10.1% | 145% | Over budget | |
| ₹15,50,00,000 | ₹16,96,09,731 | −₹1,46,09,731 | 46.2% | 109% | Over budget | |
| ₹10,00,000 | ₹11,38,584 | −₹1,38,584 | 0.3% | 114% | Over budget | |
| ₹5,98,50,000 | ₹6,40,48,587 | −₹41,98,587 | 17.4% | 107% | Over budget | |
| ₹3,05,00,000 | ₹2,95,49,779 | ₹9,50,221 | 8.0% | 97% | Within budget | |
| ₹14,50,000 | ₹54,53,696 | −₹40,03,696 | 1.5% | 376% | Over budget | |
| ₹40,00,000 | ₹1,06,04,705 | −₹66,04,705 | 2.9% | 265% | Over budget | |
| ₹1,15,00,000 | ₹1,41,21,000 | −₹26,21,000 | 3.8% | 123% | Over budget | |
| ₹20,00,000 | ₹32,40,120 | −₹12,40,120 | 0.9% | 162% | Over budget | |
| ₹28,83,000 | ₹35,83,000 | −₹7,00,000 | 1.0% | 124% | Over budget | |
| ₹40,00,000 | ₹40,00,000 | ₹0 | 1.1% | 100% | Within budget | |
| Total (categories) | ₹33,66,83,000 | ₹36,71,83,922 | −₹3,05,00,922 | — | 109% | Over budget |
| — | ₹1,43,00,551 | — | — | — | Outside budget | |
| Grand total | ₹33,66,83,000 | ₹38,14,84,473 | −₹4,48,01,473 | — | 113% | Over budget |
BudgetActual
Month by month
BudgetTotal spend incl. additions
1,038 entries · total ₹38,14,84,473 · average ₹3,67,519
| Details | |||||
|---|---|---|---|---|---|
| Jul | Print Ads | Times Of India Onam event Infopark | BMEG | Times OF India Onam Event at infoPark | ₹17,00,000 |
| Jul | Print Ads | Non Stop 48 hours sales | Mathrubhumi | Mathrubhumi 4 page pullout non stop 48 hours sales | ₹7,00,000 |
| Jul | Print Ads | Non Stop 48 hours sales | Malayala Manorama | Manorama 4 page pullout non stop 48 hours sales | ₹15,00,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 6th Aug | Malayala Manorama | Malayala Manoram All Kerala J1 myG Onam Mass Onam Season 4 | ₹33,15,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 6th Aug | Mathrubhumi | Mathrubhumi J1 | ₹18,70,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 6th Aug | Suprabatham | Suprabatham J1 | ₹1,49,600 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 13th Aug | Malayala Manorama | Malayala Manoram All Kerala J1 myG Onam Mass Onam Season 4 | ₹33,15,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4 | Haritha keralam News | Haritha Keralam News online magazine | ₹10,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4 | Chithi Magazine | Chithi magazine advertisment | ₹25,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4 | Kesari Magazine | Kesari Onam annual issue magazine | ₹20,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4 | News Time magazine Ad | News Time magazine ad | ₹5,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4 | Mathrubhumi | Mathrubhumi Magazine Advertisment | ₹25,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4 | Malabar Sabdam | Malabar sabdam onapathippu 2026 magazine | ₹10,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4 | Pradeepam | Pradeepam Magazine 2026 | ₹25,000 |
| Aug | Print Ads | Onampathippu | Janmabhumi | Janmabhumi Onampathippu | ₹21,250 |
| Aug | Print Ads | Onam Magazine | Peoples Review | People Review Onam Magazine | ₹10,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 23rd Aug | Mathrubhumi | Mathrubhumi J1 | ₹18,70,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 23rd Aug | Malayala Manorama | Malayala Manoram All Kerala J1 myG Onam Mass Onam Season 4 | ₹33,15,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 22nd Aug | Times of india | Times of india J1 | ₹1,15,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 23rd Aug | Kerala Kaumudi | Kerala Kaumudi j1 TVM,klm | ₹2,50,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 23rd Aug | janyugam | janyugam J1 | ₹1,75,000 |
| Aug | Print Ads | myG Onam Mass Onam Season 4Release: 23rd Aug | kala Kaumudi | kala Kaumudi J1 Trivandrum | ₹50,000 |
| Aug | Print Ads | mapraf Advertisment | Reporter Exclusive | Reporter Exclusive Monthly News paper myparf advertisment | ₹40,000 |
| Sep | Print Ads | myG Price Challenge CampaignRelease: 3rd | Mathrubhumi | Mathrubhumi J1 | ₹18,70,000 |
| Sep | Print Ads | myG Price Challenge CampaignRelease: 3rd | Chandrika | Chandrika | ₹1,50,000 |
| Onam campaign | Amount |
|---|---|
| FM schedule | ₹1,15,11,888 |
| Channel | ₹1,69,00,000 |
Today's marketing spend
₹1.64 L₹1,63,500
4 entries · 6.4% of Oct budget
Oct month to date
₹48.00 L₹48,00,000
1.03% of ₹46,80,00,000 sales · budget ₹25,73,000
Q3 quarter to date
₹48.00 L₹48,00,000
1.03% of ₹46,80,00,000 sales · budget ₹25,73,000
Financial year to date
₹1.81 Cr₹1,81,10,000
0.61% of ₹2,94,70,00,000 sales · budget ₹1,54,23,000
Approved budget
₹2.71 Cr₹2,71,50,000
FY 2026-27
Actual spend
₹1.81 Cr₹1,81,10,000
6 categories
Remaining
₹90.40 L₹90,40,000
Budget − actual
Utilisation
67%
Actual ÷ budget
Marketing turnover
₹294.70 Cr₹2,94,70,00,000
−32% vs FY 2025-26
Spend vs turnover
0.61%
Actual spend ÷ turnover
Turnover per ₹1 spent
₹162.7
₹1,81,10,000 spend → ₹2,94,70,00,000 turnover
Spend ratio vs previous FY
+0.04 pts
FY 2025-26: 0.57% of turnover
Turnover vs marketing spend
Month by month, FY 2026-27Turnover (₹ Cr)
Budget (₹ L)Marketing spend (₹ L)
Spend % of turnoverBudget % of turnover
Budget vs actual by quarter
BudgetActual
Today's spend
₹1,63,500 booked today| Category | Details | Amount |
|---|---|---|
| Digital Advertising | Meta & Google ads — festive campaign | ₹48,000 |
| Outdoor & Hoardings | Hoarding rental — Ring Road | ₹35,000 |
| In-shop Branding | Dealer counter branding kits | ₹18,500 |
| Events & Launches | Dealer meet venue advance | ₹62,000 |
Spend by category
Variance = budget − actual; negative means over budget. Compared with FY 2025-26 for the same period.| Category | Budget | Actual | Variance | Previous FY actual | vs previous FY | Utilisation |
|---|---|---|---|---|---|---|
| Digital Advertising | ₹75,00,000 | ₹49,30,000 | ₹25,70,000 | ₹67,80,000 | −27% | 66% |
| Outdoor & Hoardings | ₹49,00,000 | ₹31,70,000 | ₹17,30,000 | ₹44,70,000 | −29% | 65% |
| In-shop Branding | ₹37,50,000 | ₹23,50,000 | ₹14,00,000 | ₹33,70,000 | −30% | 63% |
| Events & Launches | ₹80,00,000 | ₹57,50,000 | ₹22,50,000 | ₹74,40,000 | −23% | 72% |
| Print & Radio | ₹25,00,000 | ₹15,10,000 | ₹9,90,000 | ₹22,30,000 | −32% | 60% |
| Sponsorships | ₹5,00,000 | ₹4,00,000 | ₹1,00,000 | ₹3,80,000 | +5% | 80% |